The First Ever Sephora Store Opening in Sydney – What You Need to Know

Sephora-Marc-Jacobs-Beauty-and-plans-for-the-future.2Soo, its been long enough I say! Travelling to many places globally, my perception is that Sephora exists everywhere in the world except Australia. It would also be very helpful if it was located in one of the biggest airports in the world, the LAX (Thanks for considering this plea!) so that stopover time can be less painful in the future.

Sephora is coming to Sydney – the first ever store to open in Australia since the brand was first formed in the 1970. It’s not so bad when you look at a timeline for US and the first store for the States was open in 1998, makes us feel a bit better. We’re only 16 years behind that important date, not nearly half a century from the birth of the brand. (That would be embarrassing!)

With online shopping now available, we can browse the glorious virtual store at any  hour of the night or day, but is that the same thing? The one thing about Sephora is that it is a place that a beauty junkie like myself would highly compare to something resembling ‘heaven on earth’. Religious folk, don’t judge too harshly, and admit it, you’ve been to Sephora stores and forgot about time for an hour or too also, so we’re not so different after all.

sephora-bangkok-shopWhat do we love most about the stores? The variety of brands, from Sephora’s own in-house branded products ranging from make up brushes to body washes, and then there are the haute couture, fashion house, high fashion brands which release a myriad number of amazing beauty products we all love. The likes of Marc Jacobs, Ralph Lauren, Tom Ford, Chanel, Guerlain have all been on the shelves of Sephora and for those who have tried to stay away from bags which you weigh up against an overseas holiday (all expenses paid) find it almost impossible to stay away from a little luxury starting with ‘just one spray’.Professional photography by Indian photographer Naina Redhu

Here are some of the brands already confirmed for launch in Australia: Full ranges of Marc Jacobs Beauty, Tarte, Kat Von D, MAKE UP FOR EVER, Andre Fullerton, Boscia, Skin Inc, For Beloved One, Formula X, Percy & Reed have all been confirmed for sale in Australia. More brands are to be announced in the coming months. (SMH)

I personally look forward to the likes of Urban Decay, Too Faced, Guerlain and MAC (expended range) and Sephora in house brand products.


One question remains – will we, the Australia consumers who have waited so long for this bliss of beauty products to descend on our shores, still have the benefits of US prices? After all, if it wasn’t for being able to afford the more staple beauty items, how could we ever afford a little luxury now and then?

Sources tell us that Sephora Australia is going to match US prices.

And again:

Sephora Australia will match the makeup and haircare prices of its US counterpart, making it the first beauty mecca to bring affordable cosmetics to the local masses. (Yahoo)


Now all that’s left to do is hold on to our seats and wait till December when Pitt s Mall in Sydney CBD will one day transform into queues of women lining up for hours to peek into the first Sephora store. For most it won’t be their first at all, but it will be the first for Australia, the first for Sydney, and that’s good enough for us!

What Sephora stocked products are you most excited about?


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Treating My Hair to a Little Gold Luxury by Kerastase

I am a hair product junkie and always enjoy trying products which nourish my hair and keep it shiny despite the amount of colouring and stressing I impose on it by getting it caught around my bag straps or wearing it in a messy bun…


I recently tried the @Kerastase Elixir Ultime Shampoo with cleansing oil. The packaging is absolute GOLD and I am instantly drawn to the shininess of these products.


The hair masque next to the shampoo is a wash out treatment with beautifying oil, to use after conditioning and leaves hair very moisturised and shiny. I haven’t experienced shine like this for a while, just by using a wash off hair masque.



The consistency is very creamy and there is only a slight fragrance. I sort of expected the product to smell like honey, with the golden packaging and all, but the scent is quite floral, which is also nice.

The masque comes off quickly under water and there is no greasiness.

I let my hair dry semi-naturally with clips and got some nice waves after the treatment.

It is refreshing to try high quality hair products like the oil shampoo and beautifying oil masque by Kerastase. If your hair is lacking lustre, I recommend pairing these products to get some needed shine back into your locks.




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New Fragrance from Victor & Rolf Bon Bon and Ralph Lauren Midnight Romance

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Master craftsmen from renowned Pochet du Courval realized the exceptional one-of-a-kind Bonbon bottle.
Staying true to the silhouette, the contours of the bow’s design were shaded in pink tones with a precise degradé technique.

The inspiration for this fragrance comes from handcrafted bonbons. Caramel notes with traditional
gourmandise ingredients of sugar and butter. Sounds too delicious!




RRP $159


The Ralph Lauren, Romance fragrance is my old time favourite. It will forever remind me of my honeymoon in Europe in 2012 and I will therefore be attached to that scent for a long time. The release of Midnight Romance adds a more mysterious note to the fragrance with black vanilla being the main culprit.


Pink peony and mysterious black vanilla.

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IMG_7147RRP $110

I highly recommend you try either one of these fragrances to brighten up your winter. Go on, spoil yourself!


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