Soo, its been long enough I say! Travelling to many places globally, my perception is that Sephora exists everywhere in the world except Australia. It would also be very helpful if it was located in one of the biggest airports in the world, the LAX (Thanks for considering this plea!) so that stopover time can be less painful in the future.
Sephora is coming to Sydney – the first ever store to open in Australia since the brand was first formed in the 1970. It’s not so bad when you look at a timeline for US and the first store for the States was open in 1998, makes us feel a bit better. We’re only 16 years behind that important date, not nearly half a century from the birth of the brand. (That would be embarrassing!)
With online shopping now available, we can browse the glorious virtual store at any hour of the night or day, but is that the same thing? The one thing about Sephora is that it is a place that a beauty junkie like myself would highly compare to something resembling ‘heaven on earth’. Religious folk, don’t judge too harshly, and admit it, you’ve been to Sephora stores and forgot about time for an hour or too also, so we’re not so different after all.
What do we love most about the stores? The variety of brands, from Sephora’s own in-house branded products ranging from make up brushes to body washes, and then there are the haute couture, fashion house, high fashion brands which release a myriad number of amazing beauty products we all love. The likes of Marc Jacobs, Ralph Lauren, Tom Ford, Chanel, Guerlain have all been on the shelves of Sephora and for those who have tried to stay away from bags which you weigh up against an overseas holiday (all expenses paid) find it almost impossible to stay away from a little luxury starting with ‘just one spray’.
Here are some of the brands already confirmed for launch in Australia: Full ranges of Marc Jacobs Beauty, Tarte, Kat Von D, MAKE UP FOR EVER, Andre Fullerton, Boscia, Skin Inc, For Beloved One, Formula X, Percy & Reed have all been confirmed for sale in Australia. More brands are to be announced in the coming months. (SMH)
I personally look forward to the likes of Urban Decay, Too Faced, Guerlain and MAC (expended range) and Sephora in house brand products.
One question remains – will we, the Australia consumers who have waited so long for this bliss of beauty products to descend on our shores, still have the benefits of US prices? After all, if it wasn’t for being able to afford the more staple beauty items, how could we ever afford a little luxury now and then?
Sources tell us that Sephora Australia is going to match US prices.
Sephora Australia will match the makeup and haircare prices of its US counterpart, making it the first beauty mecca to bring affordable cosmetics to the local masses. (Yahoo)
Now all that’s left to do is hold on to our seats and wait till December when Pitt s Mall in Sydney CBD will one day transform into queues of women lining up for hours to peek into the first Sephora store. For most it won’t be their first at all, but it will be the first for Australia, the first for Sydney, and that’s good enough for us!
What Sephora stocked products are you most excited about?