Organic Beauty with a Real Difference is Here

Organic Beauty with a Real Difference is Here

World Organics have just launched in Australia and they have skincare and makeup products with ingredients sourced from all over the World. Most of the organic ingredients come from India – making it more sustainable and supporting a lot of the organic farmers, creating better opportunities for the local people and building harmonious communities.

Originating in New Zealand, this organics brand will stun you with an array of makeup and skincare products. The pigments of the lipsticks, eyeshadows and blushes are soft but at the same time radiant. The skincare products are incredibly fragrant and you can soak up the goodness of all the oils, serums and moisturisers with no worries that the ingredients could be harmful as they are 99-100% natural.

World Organics Skincare

World Organics Skincare ReplenishOrganic Skin and Co and River Veda Skincare

World Organics Skincare Packaging

It was an eventful day at the World Organics launch as I got a facial and then makeup done by celebrity makeup artist, Noni Smith. Noni was using all World Organics cosmetics on me and I noticed that the range of the colours and products available is more extensive than any other organic makeup brand.

River_Veda_Replenish

River Veda Skincare Range

I was most impressed with the concealer and foundations – both were extremely velvety with great coverage. The blush and the lipgloss had natural pigment and the lipgloss was 95.5% organic and 100% natural ingredients. It’s important to have natural ingredients, especially in our lipsticks and glosses because we ingest more of this product than any others, but all skincare and makeup gets absorbed by our skin so ends up in our organism anyway, making it that much more important to use natural and organic products.

You’ll be mesmerised by the packaging of the makeup – aesthetic, light and beautiful, with bamboo lids and compacts. Most of the skincare comes in aluminium tubes – recyclable but also protects the creams against light exposure.

World Organics Makeup Layout

 World Organics Makeup 

World Organics Sun Kissed Bronzer

World Organics Sun Kissed Bronzer with 71.45% Organic Ingredients

World Organics Eyeshadow Palette

Mineral Eyeshadow Palette – Twilight Star

I also had the pleasure of meeting the World Organics founder Megan Douglas. Megan is not just a lovely person to have a chat with, but she is also a qualified Herbal Practitioner and Naturopath. We talked about the origins of World Organics, Megan explained to me a lot of the processes that go into getting an Organic Certification, starting from the ingredients down to the certification of the plant and process. We also had a look at some photos of the staff at World Organics visiting the farmers in India – there were so many smiles and so much colour in those photos and what a great way to introduce all employees to all stages of the product production + meeting the people who grow the organic ingredients; plants, flowers for these beautiful products.

World Organics Launch Australia

Meeting Megan Douglas and Noni Smith at the World Organics Launch Australia in Sydney

I learned that World Organics use Supercritical extracts as the main ingredient in their products. This technology is a breakthrough in herbal extraction; the cleanest, purest way to extract a plant’s value with maximum nutritional benefits. These extracts are extremely concentrated, wonderfully pure and super potent (more than 50 times stronger than conventional extracts.) Megan showed me some of the extracts and I had a smell of some of the oils – they smelled phenomenal – like being immersed in a field of flowers. Nothing synthetic or artificial about them. I couldn’t believe the difference this Supercritical Extracts makes to retaining all the natural fragrances + nutrients.

World Organics Calendula Cream

Calendula Cream – all natural pigment and calming properties

World Organics Makeup SwatchesColour swatch: Lipstick (Sahara), Lipgloss (Iris), Sun Kissed Bronzer, Eyeshadow Palette (Twilight Star)

 

You can purchase World Organics skincare and makeup from the online store

Some more facts about World Organics:

They do not test on animals. A lot of the products are certified vegan which requires that no testing on animals occurs.
The vegan products:
The Organic Skin Co. – Lipstick
The Organic Skin Co. – Lip Gloss
The Organic Skin Co. – Blush
The Organic Skin Co. – Mascara
River Veda – Nurture SPF 30+
River Veda – Rejuvenate – Heavenly Words Lip Balm

Over 90% of all World Organics products are certified ‘organic’ or ‘made with organic’ (70%+ organic). They can be identified by the BioGro logo stamped on their packaging.

State of the Art Manufacturing Plant:
Some of the World Organics products are manufactured in a purpose-built, state of the art industrial plant in India. The plant is GMP (Good Manufacturing Practice) certified, and one of the few facilities in the world that is mainly solar-powered.

How to check if a products is organic?
Beware Greenwashing:
- Greenwashing is the practice of making an unsubstantiated claim about the environmental or natural benefits of a product. It happens often because much of the cosmetics industry remains unregulated.

- A product which claims to be natural might only contain 1% natural ingredients. Customers can protect themselves by reading the ingredients listed on the packaging and by looking for certification stamps.

 

 

 

 

 

 

 

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