Tagged: digital

What it takes to run your own business in online….

Running your own business is a tough gig if you don’t know what you’re doing…especially in online.

That is not the case for those who are online savvy and utilize the best available tools to bridge the gap in online service.

To find out more, I have a chat to entrepreneur and business owner of a web design company called MindArc.

The Creative Director and founder of MindArc: Matthew Craig says that his business prides itself in the ability to customise to any client’s needs and make it affordable so any business small or large can reap the benefits of digital development.

Lets have a look:

Check out MindArc’s website

Like them on Facebook

or Follow on Twitter

To Tweet or not to Tweet?

 

I’ve had a Twitter account for a while now (@Jake213)

but only recently have I discovered how rewarding it is to invest a few minutes a day on Tweeting about a passion of yours or simply sharing an interesting article or two.

I share anything from a quick thought on Gasp of surprise on why the World didn’t end yesterday (Saturday 21st 2011)

or a latest digital trend I found to have potential to revolutionise the industry.

A few weeks ago I responded directly to one of my favourite writers Erik Qualman (@equalman) (keynote speaker and author of the best selling book “Socialnomics”) http://www.socialnomics.net/the-book/

Erik says – ” We don’t have a choice on whether we do social media, the question is how well we do it”

And damn right he is!

So I mentioned to @equalman, oh something along the lines of  “your book is my bible!”  and Mr equalman himself responded with a thanks and wished me luck in my digital career!  I couldn’t believe it! It made my day!

Since then my appreciation for Twitter has grown three fold. It is amazing how accessible it has become to have a quick tet-a-tet with a favourite author, political figure or a super star.

I still can’t get Lite’n Easy to respond to my consumer query on orders and nutritional information, but here I have Erik Qualman, one of the most sought after speakers  in the Digital world responding to my thank you note with style and wishing me luck!

Businesses need to get on this pronto! Why can’t customer service for a business ( should I mention I am throwing money at them?)respond to my query faster than a celebrity on tour around the globe?

Social media has changed the way we think, act and communicate – that’s why I am shocked at those who absolutely refuse to jump on the band wagon! Akhm ( Lite’n easy!)

Tweet! Peace out!

Follow the digital road….

Digital is exploding,

It is a phenomenon which most corporates don’t understand, but they know they should have a Facebook page, or a Twitter account, but how it translates into sales, what impact they are making on their consumers, they can’t measure for sure.

It is an interesting arena to be playing in. Many don’t know much, yet they know one thing – its important to be a part of it.

If you are one of the few who is interested, but still doesn’t quite understand what digital is doing, add the below pages to your bookmarks and have a read once in a while on what is happening in the digital sphere. Some of the findings will blow your mind and I guarantee you will start to understand a little bit deeper what this whole digital globalization is about:

http://digitalministry.com/AU/home  (there is also a UK and Ireland site)

http://mumbrella.com.au/ (Australian digital news)

http://www.socialnomics.net/ (From creative writers such as E. Qualman, author of “Socialnomics”)

Some interesting facts to take into account and to gage the scope of Social Media impact on the World to date:

  • By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

And these are just the top 5! By the time I finish writing this post, there will probably be 50+ more  facts about Social Media which are revolutionary and challenging to comprehend at the start. All I can say at the moment is ” WOOOW”