Tagged: social media

China has more online users than US has people

Chinese economy growth rate prediction have slowed(predicted growth for 2012 is between 7.5 to 7.9%), this however is still a growth compared to the rest of the World. Here it only makes sense to start understanding the Chinese market direction in terms of online and social media. Roughly 35% of the Chinese population are online – that is approx 450 million users – more than the US total population. (2011 figures)

The Chinese government still restricts the use of Facebook, Twitter and Google + in hopes to control the media messages which are being spread.

Social media sites to be aware off – very much active in China:

 Important Chinese Sites:

1. Weibo: The Twitter of China.

wiebo

China blocked Twitter and other micro-blog technology (Fanfou.com) in 2009 when riots started in the Western region ofXinjiang. The government could foresee Twitter enabling the revolutions we saw in the Middle East last year (by the way, Malcolm Gladwell, you were incorrect, the revolution was indeed tweeted). Weibo remains and is growing.  Interestingly enough, 140 characters maximum isn’t as limiting in Chinese as it is in English. Each Chinese symbol expresses so much more than each English character. Owned by publicly traded Sina Weibo means “microblog.”

2. RenRen: In 2006, Oak Pacific Interactive bought Xiaonei for around $4 million. It has since renamed it RenRen (in August 2009), which literally translates to “everyone.” With an estimated 120 million users, it is trying to become the Facebook of China. RenRen users are primarily high school and college students with Café Internet access.

3. Kaixin001: Literally means “happy” in Chinese. This social network is cleaner and has an older, white-collar demographic than its rival RenRen. Think Facebook (Kaixin) vs. MySpace (RenRen) circa 2007. Kaixin even has a knock-off of FarmVille called Happy Farm. Interestingly enough, users can use the same log-in to access RenRen and Kaixin001.

4. Youku and Tudou: Think YouTube/Hulu marriage. Less stringent copyright enforcement enables as much as 70% to be professionally produced (often pirated foreign content). This differs from American YouTube, which is dominated by shorter, user-generated videos. While Americans watch less than 15 minutes of YouTube videos per day, the youth in China spend up to an hour on these sites.

5. Taobao: “An online Walmart.” Popular among the youth of China. It is similar to eBay in that sellers offer used or new items either via an auction or fixed price. Most items are new merchandise sold at a fixed price. Started in 2003 by the Alibaba Group (partial Yahoo ownership), Taobao is closing in on 400 million registered users and has more than 800 million product listings. Large Fortune 500 companies have opened Taobao stores – finding it easier to sell their product here than on their company sites.

If you plan to do business in China, you will need to understand these social sites.  Get someone “in-market” (um and maybe a translator!) to assist you in setting up strategy and executing. While these sites appear akin to Western counterparts, they certainly have their own nuances.   The culture differs dramatically too.

With more consumers in emerging markets gaining access to computers, the internet and mobile devices, we’re set for an explosion in new digital devices where the developing world will definitely set the pace for the West.

The closest I’ve come to the whole China and social media experience is when I visited Guangzhou and was surprised that there was no Facebook access there. Even though my friend and I knew to expect it, it still came as a surprise. Just goes to show that we are completely not accustomed to this restrictional use of the internet at all. However, with all the economic growth happening in China at the moment, we might need to get used to using a Ren Ren instead.

Profile pic ideas anyone?

 

Social media and tech news

It’s been a while since I’ve posted on my blog….

Seems my attention span has gone from focused to sporadic in a few months

With all the things that are happening in one’s life – how do you keep up with what’s hot in social media and the gadget world?

Here are a few of my favourites:

1. Mashable

This is the best site to re-tweet from, keep up to date and catch up on Social Media movement in seconds – also comes in a handy app for those on the go

2. TechCrunch

Gadgets, gadgets, gadgets! Awesome site to go to for all your techie needs! And now that technology and Social media is so intertwined, I figure – why not kill two birds with one stone? (Or lets not kill anything at all for that matter – lets programme it to do so for us)

3. Digital Buzz

New addition for me – really insightful. Shows off the best case studies in how to and what and who does it best …

4. Linkedin

Not just a useful social media tool for professionals, but also a great place to meet interesting like-minded people. The updates in headlines will feed your hunger for knowledge on the social movement with business goals in mind. Join a few groups and involve yourself in discussions. Interesting one to follow is the Social Media Marketing Group – daily updates and new discussion posts updated every day.

5. Last but not leaset – BestAdsontv.com

Best TV, Print, Outdoor and Interactive as judged by a panel of those who know what works and guest judges from the industry.

If you have any out there sites/blogs you’d like to share – please do so as sharing is caring!

Telstra and the 3R’s in Social Media

It’s been interesting monitoring how the BIG companies out there do social media – they have the options of spending millions on Above the Line campaigns (TVC mainly), but choose to invest in social media with much smaller budgets more and more.

Here is what TELSTRA’s been up to lately:

They Launched the 3R’s of Social Media for the Telstra brand

The 3Rs in social media:

R #1: Represent

R#2: Respond

R#3: Respect

The main advise from Telstra’s head of communications is – Don’t overthink Social Media

Kristen Boschma, head of online communications and social media at Telstra, said organisations can spend too much time thinking about social media, which should complement, not replace, existing marketing activities.

In Kristen Boschma’s interview with Sky news business channel the reporter raised a few interesting questions. These are the questions and answers along the lines of what was discussed in the interview:

Q:Is Social Media used mainly to push conversations?

A: Push conversations occur mainly in traditional marketing such as TVCs, social media on the contrary is used to communicate with audiences. It is important to maintain a conversation and listen to what your consumers want.

Q: So what about negative comments? And can customers now complaints quicker on twitter?

A: Businesses need to manage both positive and negative comments with care. Social media is a post moderated arena where consumers can express all comments. Telstra’s customer service will respond to the customer service line or twitter but it doesn’t mean that complaints will be processed quicker on Twitter. That’s not the behaviour which is encouraged, its an interaction medium.

Q: Which social media platform is most effective?

A: It depends on your objectives as a business/brand. Mainly you need to maintain presense across all (Twitter/fb/you tube etc) and pull the right levers depending on what your objective is.

All the big companies in Australia are getting into social media even tough its hard to measure engagement or establish a direct ROI, still no one can argue that if a business chooses not to do social media they will miss out. Interesting space to watch for future developments ….